This month marks our biggest issue to date – this, of course, is no accident. I mean, we called it “Legacy” for Pete’s sake. It’s the month where we consider our national heritage, our cultural identity – our African-ness, if you will. So, it sounds really highbrow – but before you tune out, hear us out, because there’s a whole lot of crazy up in this mother.
ZA, to me (this is just my opinion #justsaying), is a pretty Schizophrenic place. We know that we have 11 official languages, a capital for just about every conceivable cabinet division, and a political history nuttier than bird shit – but do we understand what that means? Is it even realistic to expect a clear-cut cultural identity? I sometimes think that we must be suffering from trauma fatigue, in fact, I think our perceptions have become so blunted and skewed, that we can’t help but default to apathy. And that’s pretty much why we came up with the whole legacy thing – to force ourselves to take a long, hard look at where we come from and to try figure out where we’re going. Because, screw realism, of course we should expect an identity . Because, by golly, we are African – we’ve never had the right tools for the job, but we’ve always done it anyway, because we don’t understand “no, you can’t”.
So, here’s what we briefed: look at your cities, your hometowns, the people you grew up with – or the people that scare you a little in a sexy way because you’re both so different – and get real. Like, real, real. And we got it. We’ve got you covered with a frooty bag of mixed goods, but they’re all probably really good for you. And, it was good for us too, so good, that we’ve re-imagined the site in “Deco-Ndebele in Space” (Total trend alert *snaps)
If you like what you see, or especially if you don’t, get in touch and find out how you can let loose some #cray for an upcoming issue. If we like it, we’ll run it. So do it.